• Targetgroup: core audience is women from 25 to 44 years old. However, Chefclub also targets kids 6 to 10 and men and women of all ages.

The eatertainment brand

Chefclub, the eat-ertainment brand, is a French digital cooking brand founded in 2016 by 3 brothers. The brand has grown rapidly worldwide as a result of its spectacular cooking videos distributed on social media. The company’s mission is to bring people together in the kitchen through the creation of fun, inspirational, and approachable content, products and services.

Chefclub’s unique position between food and entertainment resonates well beyond the sphere of cooking enthusiasts: with more than 1 billion organic views every month and 85 million followers, Chefclub is the fastest growing global brand on social media.



•  Fastest growing cooking brand on social media
•  Available in 9 languages (FR, EN, GER, IT, SP Latam, SP, PORT, CH, KOR)
•  Global Reach
•  1 B+ worldwide organic monthly views / 600M Europe
•  85 M worldwide followers on social media/ 20M Europe

Brand Values

  • Approachable
  • Convivial
  • Astonishing
  • Fun
  • Creative
  • Innovative

Brand Cooperations&Activities

• Licensing
• Promotion
• Brand content
• Subscriptions
• D2C Sales


• Best Digital Brand Award 2019 Winner in France for its Chefclub Kids initiative, Licensing International Award
• Global Master Licensee for kitchenware, cookware, tools and gadgets, small electric appliances
• Licensing opportunities: food & beverages, toys & games, promotion, tableware, stationery, home decor, gifts etc.

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Mailing Address

Königstrasse 69, D-41564 Kaarst, Germany