Hello Maestro

(Once upon a time …/ Es war einmal …)

INTRODUCTION

Cult series from the seventies with a high awareness around the globe

Hello Maestro (Once upon a time …/ Es war einmal …) is a cult series that has been created by Albert Barille in the late seventies. Since its launch in 1978, the series has been able to unite children around knowledge and has established itself as the flagship of French edutainment. The series pick up topics that are of general interest to young children and parents alike such as Life, Man, Planet Earth and more. The new series Once upon a time …The Objects (2024) deals with everyday objects, that surround children in their daily lives….

Targetgroup: 6-10 yrs old
Parents, mums, collectors

International Exposure

+80 languages
+100 countries
+4 billion children viewers
+200 million books sold
+120 million DVD sold
+1 million games sold
Broadcast, Consumer Products, Promotion, Digital, Publishing, Experiential, Podcasts, Brand Content
900.000+ followers on social media worldwide (Instagram, FB, Youtube)

Key Facts:

Cult series (7 animated series of 26×26”) first launched in 1978
A new series in 2024 “One upon a time…The Objects” (78×7”)
Target Group: boys and girls 6-10, Family
Genre: Edutainment
On air in more than 100 territories worldwide, translated into over 80 languages
High awareness and acceptance within target group
Strong appeal and awareness among children and parents worldwide (Survey conducted by BVA Doxa Kids in 2022 in 9 countries)

Brand Values

Classic, Timeless, Heritage
Strong Value content
Transgenerational
Educational, Playful, Creative
Learn about the world around you in a fun way
Entertainment for the whole family

Content Topics

Life – is about the story of the human body (the cells, the organs, the disease, vaccination, immune system, bacteria, virus etc)
Man – presents us the history of Humanity from his earliest origins to our times today (prehistory, the fertile valleys, the first empires, Greece, Rome, modern time
Planet Earth – is all about sustainable development (global warming, pollution, drought, decrease of energy resources, poverty, children labor, women’s place in society)
The Discoverers – this is the fascinating story of the great discoveries and the people who made them (Newton, Galileo, Edison, Darwin, Einstein …)
The Explorers – the series tells us about unknown lands and horizons and shows us how we came to know our planet…we came to know our planet thanks to the greatest discoverers
Space – a journey into the infinitely great, a crazy adventure full of humor, poetry, philosophy and mythology
The Americas – the story of this vast continent
NEW: The Objects – every object, even the ones that are so familiar and that we don’t see anymore, has an exciting story to tell, be it in the field of history, geography, physics, natural science or philosophy. From a Chocolate Bar to the Football, the list of 78 everyday objects is diverse!

Awards:

Certified as National Learning Program by the “Ministry of Education” (France)

Brand Cooperations & Activities:

Espace Ballon, Museum in Château-d’Oex, Switzerland (onsite experience dedicated to the discovery of balloons)
Toulouse Museum (Learn biodiversity with Maestro at one of the French Natural History museum)
Petit BamBou app. (videos to learn meditation breathing with Maestro – 11 M subscribers for the app.)
Aquarium Paris exhibition
Handicap International
A-Derma, Sanofi, Fluocaril, Bayer, Back Market ….

Licenses

Games (scientific, educational, board games, puzzles, mini games, cards games)
Publishing (comics, partwork, coloring, activities, novelty, encyclopedias, documentary, after school books…)
Collector products targeting young adults and adults (figurines)
DVD, CD, Collector box, ….
Digital
Audio
Cultural mediation, master class, experiential, promotion, brand content