Hello Maestro

(Once upon a time …/ Es war einmal …)

INTRODUCTION

Cult series from the seventies with a high awareness around the globe

Hello Maestro (Once upon a time …/ Es war einmal …) is a cult series that has been created by Albert Barille in the late seventies. Since its launch in 1978, the series has been able to unite children around knowledge and has established itself as the flagship of French edutainment. The series pick up topics that are of general interest to young children and parents alike such as Life, Man, Planet Earth and more. The new series Once upon a time …The Objects (2024) deals with everyday objects, that surround children in their daily lives….

  • Targetgroup: 6-10 yrs old
    Parents, mums, collectors
hello maestro active merchandising

© 2023 Procidis

International Exposure

  • +80 languages
  • +100 countries
  • +4 billion children viewers
  • +200 million books sold
  • +120 million DVD sold
  • +1 million games sold
  • Broadcast, Consumer Products, Promotion, Digital, Publishing, Experiential, Podcasts, Brand Content
  • 900.000+ followers on social media worldwide (Instagram, FB, Youtube)
hello maestro
sam julia licensing

Key Facts:

  • Cult series (7 animated series of 26×26”) first launched in 1978
  • A new series in 2024 “One upon a time…The Objects” (78×7”)
  • Target Group: boys and girls 6-10, Family
  • Genre: Edutainment
  • On air in more than 100 territories worldwide, translated into over 80 languages
  • High awareness and acceptance within target group
  • Strong appeal and awareness among children and parents worldwide (Survey conducted by BVA Doxa Kids in 2022 in 9 countries)

Brand Values

  • Classic, Timeless, Heritage
  • Strong Value content
  • Transgenerational
  • Educational, Playful, Creative
  • Learn about the world around you in a fun way
  • Entertainment for the whole family

 

Content Topics

  • Life – is about the story of the human body (the cells, the organs, the disease, vaccination, immune system, bacteria, virus etc)
  • Man – presents us the history of Humanity from his earliest origins to our times today (prehistory, the fertile valleys, the first empires, Greece, Rome, modern time
  • Planet Earth – is all about sustainable development (global warming, pollution, drought, decrease of energy resources, poverty, children labor, women’s place in society)
  • The Discoverers – this is the fascinating story of the great discoveries and the people who made them (Newton, Galileo, Edison, Darwin, Einstein …)
  • The Explorers – the series tells us about unknown lands and horizons and shows us how we came to know our planet…we came to know our planet thanks to the greatest discoverers
  • Space – a journey into the infinitely great, a crazy adventure full of humor, poetry, philosophy and mythology
  • The Americas  – the story of this vast continent
  • NEW: The Objects – every object, even the ones that are so familiar and that we don’t see anymore, has an exciting story to tell, be it in the field of history, geography, physics, natural science or philosophy. From a Chocolate Bar to the Football, the list of 78 everyday objects is diverse!

Awards:

Certified as National Learning Program by the “Ministry of Education” (France)

Brand Cooperations & Activities:

  • Espace Ballon, Museum in Château-d’Oex, Switzerland (onsite experience dedicated to the discovery of balloons)
  • Toulouse Museum (Learn biodiversity with Maestro at one of the French Natural History museum)
  • Petit BamBou app. (videos to learn meditation breathing with Maestro – 11 M subscribers for the app.)
  • Aquarium Paris exhibition
  • Handicap International
  • A-Derma, Sanofi, Fluocaril, Bayer, Back Market ….

Licenses 

  • Games (scientific, educational, board games, puzzles, mini games, cards games)
  • Publishing (comics, partwork, coloring, activities, novelty, encyclopedias, documentary, after school books…)
  • Collector products targeting young adults and adults (figurines)
    DVD, CD, Collector box, ….
  • Digital
  • Audio
  • Cultural mediation, master class, experiential, promotion, brand content

Procidis, producer, is part of Banijay Kids & Family

For further information please fill in below contact form or simply send us an email.

Mailing Address

Königstrasse 69, D-41564 Kaarst, Germany

Email

anita.vanesch@activemerchandising.de