The Guinness World Records – The Power of Record Breaking.

A global brand with lots of promotional opportunities.

For over 60 years, the Guinness World Records ™ book has been inspiring children and adults each year with excellence and records. Whether scientific phenomena or sporting achievements, whether bizarre group records or imposing buildings, whether modern technologies or current pop sizes – the Guinness World Records ™ book has always been and will always be fascinating.

With its variety of topics, the Guinness Book of Records covers a wide range of interests. This makes it ideal for any kind of promotion, as product, advertising or at POS – the possibilities are almost unlimited. 

Purpose
To be an inspiration for people – individuals, families, schools, teams, groups, companies and communities – of any age, in any city or country.

Vision
To make the amazing official.

Mission
To be the ultimate global authority on record-breaking.